More and more I see businesses try to apply brick and mortar methods to new business realm.  Traditionally, online business has been considered a subset of the total business and pretty much treated as the red-headed stepchild.  Well, with the emergence of web2.0 and a totally different audience, businesses are failing. They’re not the inexperienced web surfer of yesteryear.

The most obvious issues are integration and advertising.  Its pretty hard to integrate a 2.0 website into a 1.0 business model….especially if your business is a service.  Chances are you’re getting creamed by a website that offers that service for free.  How can you compete with that?

..so what the !@#$ is that supposed to mean?

Wake up! Change your model.  Offer some features for free but use your brand and additional services to propel your business. I believe its called the Red Hat Model?

As far as advertising, the so-called business staple of the internet,  you need to accumulate numbers.  Banner ads don’t work.  Get your numbers up and the advertisers will come and pay top dollar.  No more click-thrus!

..but you do what you want…its your site…on f@ckedcompany F@ckedStartup.