content anyone?

Tuesday, October 28th, 2008 | personal vendettas, teh internets | No Comments

About eight years ago, I traded in my pica rule and became one of NandoMedia’s hot shot web designers. I was already high off of a successful three year print run at the sister company and figured, “Hey, its design. How hard could it be?”

Well…Halfway into my first web design project, my fearless leader at the time (Stan) reminded me of something that I already knew from print design, but didn’t take with me when I went digital:

design around content.

…so what the !@#$ is that supposed to mean?

The internet is living library of content. No content = no internet. Yes, you could argue that some sites offer no intellectual value, but whats the shelf life of those sites? You’ve heard of this concept before, actually…”Clean Design” or “Clean Interface”

I had this one manager at Duke tell me otherwise. We argued for 30 mins before I conceded to get the meeting back on track. I used my years of experience, other professional testimonials, google…nothing could change her expert Communications opinion. Ironically, her strong suit was content. Go figure.

Tags: web design